Selfridges United Kingdom

As well as offering a traditional intimate apparel product mix, the space takes an innovative, holistic approach to retailing; its goal of helping women embrace a positive body image and achieve a balanced lifestyle is just as important as making a mere sale. Shopping enthusiasts are spoiled with over 150 brands and an impressive 30,000 styles to choose from across lingerie, shapewear, loungewear, nightwear and swimwear. Sportswear and activewear round out the offer, tapping into the ever-popular fitness and wellness trends. In fact, the athleticwear segment is expected to grow by 30% over the next four years.
Shanghai-based architects Neri + Hu created a harmonious and balanced shopping environment, where each section maintains a strong identity, yet a consistent color palette unites the entire floor. In terms of customer service, the Fit Studio ensures that 100 per cent of its customers leave with perfectly fitting lingerie, as the department’s Fit Experts are trained to help customers navigate complex, and often confusing, bra-sizing systems. The space is outfitted with 20 spacious, custom-lit changing rooms, as well as eight private fitting rooms. Moreover, the ultra-chic Daniel Galvin salon is housed within the department, so that customers can completely pamper themselves from head-to-toe. As a final treat, clients can indulge in super-healthy delicacies from the seasonal menu at the Hemsley + Hemsley café. Selfridges Body Studio provides all the ingredients needed to promote beauty, both inside and out.