Owner Holly Boardman, a former film set designer, grew up surrounded by art, which naturally became one of her deepest passions. In July of 2017, she decided to combine two of her great loves when she opened Musée Lingerie in the heart of Lower Manhattan.

Since opening its doors in New York’s famous Chelsea district in the summer of 2008, Susanne Alvarado’s Sugar Cookies has been consistently providing its customers with a cheery welcome to an elegant shopping experience.

Alexandra Stashukova opened her very first lingerie store, Babochka, in 2012, and today the young businesswoman owns two stores in Vladivostok: in Evropeysky Passage and Druzhba shopping malls.

With the purchase of the 100-year-old company, Cortland Foundations LLC, Rago has made a major expansion to their bra selection.

Intima's signature F/W 17-18 photoshoot

Yes, this is the story of a new underwear and ready-to-wear brand but this is also the story of a dynamic duo who weren't afraid to go off the beaten track. In 2015 Laurence Dupin and Irina Sapronova-Falguières joined forces to create Unabella.