Étaín Boutique (USA)

The store concept is a result of Mackensie Morris’ frustrating bra-fitting experience that propelled the Maine native to open her own lingerie business that is built upon the principle of body positivity.
❤ We love the rustic Maine charm that is accentuated with custom-made mahogany drawers and hanging pegs made from reclaimed balusters. Elegance is a theme that runs throughout the entire space, exemplified by an upholstered wall featuring a forest scene that instantly turns heads or the subtle touch of gold-leaf lettering that adorns the windows, all highlighted by plenty of natural light. The front of the store is reminiscent of a tasteful living room, creating an inviting and friendly environment for customers to enjoy while browsing for lingerie or accompanying a friend. The newest arrivals are carefully positioned above and around a set of custom-made drawers containing additional styles and sizes, all arranged with precision for optimal convenience. Completing the décor are custom flower arrangements made by a sustainable floral studio that periodically collaborates with the store and a display of local artwork that seamlessly blends with the aesthetic. The store prides itself not only on taking bra-fittings very seriously but also on hosting special events and collaborations, such as boudoir photo sessions for Valentine’s Day, complete with mimosas, fittings and flower crowns for a truly unforgettable experience.

Sales area : 65m2

AMONG THE BRANDS OFFERED
Lingerie and Nightwear and Loungewear: Natori, Panache, Cleo by Panache, Sculptresse, Wacoal, Claudette, Le Mystère, Curvy Kate, Scantilly, Fortnight, Montelle, OnGossamer, Parfait, Tutti Rouge, Felina, Samantha Chang, Only Hearts, Timpa, Calvin Klein, Clo Intimo, Bia Boro, Cake, The Little Bra Company, Else, Heidi Klum Intimates, Mimi Holidays, Naja, Marlies Dekkers, Cosabella, Sophie Hines, Avocado, Lonely, Hanro, Underprotection, Anita, Salua Swimwear: Panache, Lonely 
Shapewear: Wacoal, Panache, Commando Men’s Underwear and Swimwear: Bia Boro, Bread & Boxers, Calvin Klein, Hanro, Richer Poorer, Fay Low, Danaë, FLAVNT Accessories: Commando, Soak, The Laundress