Babochka (Russia)

But she hasn’t stopped there; Alexandra is also the mastermind behind her stores’ marketing activities (she organizes her own photoshoots) and sales strategies implemented through social media, enabling her to reach audiences and ship products all over Russia as well as abroad. ❤ We love Alexandra’s modern approach to the business and, most of all, to the store’s design. The format is well-suited to the store’s clientele of young, active women. White glossy furniture and flooring, steel hanging rods and black cash desk – the clean, simple aesthetic facilitates the shopper’s experience by highlighting the collections on offer. Products from well-known European brands are hung on the wall, divided by style and color, while the most enticing models are laid out on glass-enclosed display tables. As an added inspiration for shoppers, the boutique’s flatscreen continuously streams the latest lingerie and beachwear fashion shows. A particularly interesting detail is the Instagram-labeled mirror that clients can use to take in-store selfies and immediately upload their photos to Instagram. Comfortable waiting areas have been set up for clients’ partners or families, and attentive consultants are always ready to offer them a cup of coffee. For purchases exceeding 10,000 rubles (or just over 130 EUR), customers are eligible for the preferred buyer card, while the most loyal customers receive gifts from the boutique’s rich range of products.

Sales Area: 45 м2

Among the Brands Offered:
Lingerie: Simone Pérèle, Pleasure State, Wacoal, Oryades, Marie Jo, Primadonna, Dita Von Teese, Maison Close, Chantelle, Passionata, Opaak, Wonderbra, Ambra, DKNY, LOU, Triumph, Sloggi, Luna, Nina Von C, Sloggi, Chantelle Loungewear: Mey, Calida, Free Vogue, Taubert, Triumph, DKNY, Gattina, Le Chat, Luna di Seta, Marjolaine Shapewear: Wacoal, Janira, Simone Pérèle, Triumph, Spanx Hosiery: Falke, MaxMara, Pierre Mantoux Beachwear: Seafolly, Antigel, Roidal, Hateya, Pain de Sucre, Shan, DnuD, Iodus, Morgan, Watercult, PHO Sportswear: Seafolly, DKNY, Falke Men's Underwear: Ceceba, Götzburg, Baldessarini, Mey, Calida