Simone Pérèle

Founded in 1948, the powerhouse lingerie brand, Simone Pérèle, opened their first monobrand boutique on rue François Miron in the trendy Marais district of Paris. The label chose this location because it perfectly reflected the Simone Pérèle brand; the Marais is the heart of Parisian shopping, filled with numerous boutiques owned by young artists and designers. The brand hopes to provide its customers with a totally unique shopping experience by offering its full range of Simone Pérèle lingerie and swimwear under one roof. This will be the only place in the entire world where customers can shop for everything from must-have essentials to glamorous limited editions. The new concept for this 450 sq. ft. boutique was designed in collaboration with the Jeff Van Dyck agency, and is characterized by a graphic and modern style. In the bright and sunny environment, metallic tones – symbols of energy and femininity – pop out against a white-and-light-gray backdrop. Bold window displays play with rounded forms, reminiscent of female curves.

Sales floor space: 450 ft2