The Best ofIntima & Swim Edit
Opened on 3 December 2015 on the bustling streets of Lyon’s presque île, the decor for the brand’s first and only standalone store (following the closure of Salon Couture in Paris) is clean and pared-back. The utilitarian design focuses on functionality and practicality, allowing the luxurious feminine lingerie items to stand out and maintain it’s rightful place at the center of attention. The boutique’s design has been carefully synchronized to reflect the heritage of French corsetry. The items on offer in Maison Lejaby distinctly combine a classic, sensual and elegant style. And this unique and instantly recognisable identity has been upheld by new the creative and visual merchandising director Pascale Renaux, who joined the company in 2015. He has introduced, amongst other services, the possibility for customers to have pieces personalized and to order individual items. Alongside the opening of this new store Maison Lejaby has also launched a new e-commerce site, which offers a great alternative shopping experience.
Sales Area 700 sq. ft.
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