She defines herself as a "Couturier / Artist", two terms often presented as being opposites, the former implying a commercial dimension, the latter being more self-sufficient as an end in itself. 

On April 28, 2018, Brashop arrived in Kazan with the opening of its second location, further expanding the lingerie showroom dedicated exclusively to large cup sizes. Julia Gesser, the owner and author of Brashop’s concept, opened her first showroom in Moscow in 2013.

Parfait is writing body positivity into the very DNA of their brand.

There’s a new department in town and it’s unlike anything seen before. Housed in Selfridges’ iconic Oxford Street flagship in London, the new Body Studio sets out to revolutionize the way its customers shop for bodywear.