Body Positivity with PARFAIT

Parfait is writing body positivity into the very DNA of their brand. Dedicated to fit and innovative styling, Parfait just announced that they are adding three new collections and a new range of sizes to some of their most popular collections, which will be available in a C-G cup with 30-44 bands and matching XS to XL bottoms. Two new collections will be on offer in an A to E cup with bands ranging from 32-38 and bottoms XS to XL. Their cult collection Charlotte can also now appeal to more women than ever as it is now available in a B-K cup, 28-44 band size and XS-4XL bottoms! All new collections from now on will carry a much wider range of styles, with some including an A cup and others a K cup! This new size range will be reflected from now on in Parfait's marketing campaigns that will push towards creating more visibility for full figured bodies.