Sterne der Wäsche Gala 2017

28 September 2017

On the 5th of March, Germany’s leading lingerie and swim retailers gathered for the 12th edition of the Sterne Der Wäsche contest, organized by our German Partner magazine, SOUS.

Once again Munich’s one of a kind Schubecks Teatro, the gourmet restaurant owned by Michelin starred chef Alfons Schubeck, welcomed over 300 industry leaders for the annual Sterne Der Wäsche gala evening. Invitees included Germany’s leading lingerie and swim stores’ storeowners, managers and buyers, alongside representatives from the prestigious jury of brands and past competition winners. As we’ve become accustomed to, the evening was brought to life by dynamic TV star Roman Roell who gave all of the guests a prize-giving filled with emotion, centered around an elegant gala dinner and daring artistic performances.

During the dinner, the 2017’s laureates were given pride of place. Lycra, event sponsor, also awarded a special category window display prize. Another highlight of the evening was the awarding of the “SOUS Hersteller-Awards,” where over 500 retailers judged leading manufacturers on their FW16 offerings. Like last year, Marie-Jo was crowned in the lingerie category, while in swimwear, Sunflair tied with PrimaDonna. Calida remains the nightwear category champion and Anita Active was rewarded for their sports bras.

Congratulations to all!

Photo Key

1. Lycra’s Special Prize : Kurvenreich, Schwäbisch Gmünd (Category : Specialized Store) et TC Buckenmaier, Crailsheim (Cateogry : Large Multi-brand Store)
2. New Stores / New Looks : Gustav Ramelow, Elmshorn (Cateogry : large Multi-brand store)
et Viabella, Berlin (Category : Specialized Store)
3. Konzern-Abteilungen : Galeria Kaufhof, Berlin Alexanderplatz and Karstadt, on the Bahnhofplatz in Munich
4. Konzept-shops Big Cups: Doppel D, Berlin Joachimstraße
5. Textilhaüser (First Time Winner) : Bekleidungshaus Bredl, Ravensburg
6. Shops mit Boutique-Charakter (First Time Winner) : Sie – Dessous & Mehr, Buxtehude
7. Stores mit Flagship Potenzial (First Time Winner) : Wäschetraum, Hilden
8. Textilhaüser (Champions League) : Modehaus Leffers, Oldenburg and Pollozek, Pfarrkirchen
9. Shops mit Boutique-Charakter (Champions League) : Le Sorelle, Tübingen and Sylvia Weber, Ulm
10. Stores mit Flagship Potenzial (Champions League) : Achatz Wäsche and Dessous, Neumarkt
et Wäsche & Dessous Individuell, Leipzig
11. Brand Prize: Evi Vandenzavel, (Marie Jo and Primadonna) Christian Ehrnsperger (Sunflair), Dr. Clemens Friemel et Marc Kelling (Anita), Günther Lehner (Calida)