The Best ofIntima & Swim Edit
19 March 2025
Founded in 2010 with the mission to challenge taboos, La Clef des Charmes has redefined the perception of sexuality, blending glamour, inclusivity, and a liberated spirit. The boutique invites individuals to explore their desires and achieve personal fulfillment, all within a sophisticated and curated environment. This one-of-a-kind Toulouse destination offers personalized guidance for those venturing into sensual experiences with confidence. Upon entering, visitors find two distinct areas: the first features a carefully curated selection of lingerie for women, men, and unisex preferences, alongside an enticing range of erotic cosmetics and daring games. The second area of the boutique offers a more intimate setting, dedicated to playful accessories designed for uninhibited pleasure. Each item is carefully selected to create a sensory experience that transcends clichés and stereotypes. The shop’s decor beautifully preserves the authentic charm of Toulouse, with its 1940s façade, exposed beams, red brick walls, and traditional terracotta tiles. Inside, a warm and inviting atmosphere is created through a blend of pink, black, and gold tones.
Eclectic furniture, including vintage treasures, restored pieces, and custom designs, adds to the space’s unique character. This “cabinet of curiosities,” adorned with framed art, plants, and sculptures, fosters an intimate and captivating environment. This enchanting boutique is run by Céline, whose dynamic energy drives a vibrant array of events—lingerie fashion shows, shibari workshops, live drawing sessions, drag makeup tutorials, as well as thought-provoking conferences and book signings. The boutique’s magic extends beyond its walls, with private soirées, festivals, bingo nights, and engaging performances. The shop also offers exclusive services, such as home deliveries, private bookings for bespoke experiences, and a loyalty program for devoted insiders.
We love the space’s authentic feel combined with its daring yet elegant concept.
Among the brands carried
Lingerie sets Axami, Atelier Amour, Obsessive Hosiery Fiore, Obsessive, Kixies Ready-to-Wear Catanzaro, Noir Handmade Erotic Atelier Amour, Axami, Obsessive Men’s Cut4men, Barcode Berlin, Anais For Men, Catanzaro Accessories Be Who You Are, Trans Store
Sales area 430 sq. ft.
Number of stores 1 (Toulouse)
Online store laclefdescharmes.com
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