Anna Bella Fine Lingerie and the Manadatory Shutdown

During the mandatory shutdown that Anna Bella Fine Lingerie, in Alpharetta, Georgia is facing, store owner Pam Mckinzie has managed to stay realistic, yet positive. She expressed feeling lucky and grateful to “be in an area where we are not experiencing shortages of medical equipment and our strong communities have come together to relieve problems with food shortages and emotional support.”

Mckinzie’s primary concern has been to make sure that her employees have a job to come back to once the shutdown is over.   She notes that for Anna Bella, it is important to stay in touch with staff and offer them support when needed.  To do so, Mckinzie regularly texts her staff, but finds that zoom calls are fantastic so that they can see each others' faces and share stories.

Also weighing on Mckinzie’s mind is the well-being of her customers.  To keep in touch with the later, Anna Bella communicates with them using Mailchimp, offering personal shopping services.  McKinzie is also available by phone or email to answer any questions that the customers may have.  Despite the tough times, Anna Bella has continued to send out packages to customers, daily, containing their purchases of loungewear, bras, and sexy items that make staying at home a bit more fun!