Victoria's Secret to Feature Bluebella

09 October 2019

Bluebella, the UK-based lingerie label founded by Emily Bendell, will be stocked in Victoria’s Secret Stores from October 2019.

The collaboration between retailer Victoria’s Secret, who boast over 1,600 stores worldwide, and Bluebella, the female-founded brand whose ethos preaches sel-love, acceptance and individuality, will see the latter’s F/W 2019 collection stocked in selected Victoria’s Secret stores in the US from October 4th, and selected UK stores from October 11th. They will also be available online at VictoriasSecret.com.

The fall collection is promoted by Bluebella’s #loveyourself campaign, which features the brand’s designs on a range of diverse, empowered women, including notably the activist and model Munroe Bergdorf, and the collection pieces include bras, panties, lingerie, sleepwear and hosiery.