Victoria's Secret features French label LIVY

15 February 2019

On February 13, the lingerie giant began carrying LIVY online and at select US stores, with UK stores set to launch the line starting February 20.

Angel Sara Sampaio and LIVY founder and designer Lisa Chavy celebrated the Parisian brand's introduction to America's best-known lingerie purveyor on February 13. The line is now available at VictoriasSecret.com and at select Victoria's Secret stores across the US, with select UK stores to follow next week. LIVY will also be featured within a branded shop-in-shop format exclusive to the Victoria's Secret flagship stores on 5th Avenue in New York City and New Bond Street in London.

Lisa Chavy was scouted by Intima Media Group as a rising talent years before she launched her brand in September 2017, after more than a decade in the lingerie industry. Today LIVY has been dubbed "the new lingerie brand to know," blending traditional and modern aesthetics that push design boundaries and take fashion lingerie to the next level, resulting in designs that are meant to be seen and not hidden beneath clothing. The label is constantly seeking out new ways to differentiate itself, turning to premium fabrics and innovative techniques. As a lifestyle lingerie brand, its offering is influenced by Chavy's love of art and architecture, and is further inspired by the unique style and sensibilities of women in Paris, New York and Los Angeles, with three namesake collections capturing the ethos of each city. The New York collection is bold, graphic and modern; Los Angeles is calm, athletic and leisurely, while the Paris collection relies on the city's quintessentially sexy, elegant and mysterious spirit.

"I love the way women make choices," says Chavy. "The way they decide to live their life, fully, boldly. I created LIVY because I wanted to empower women's freedom. I wanted to create lingerie that would be more than lingerie—it's a lifestyle matching who they are."

The LIVY collection at Victoria’s Secret includes an array of bras, panties, lingerie, sleepwear and lifestyle pieces. High-end product details include graphic-back designs, tattoo-style appliques, crisp laser-cut lines, bold hardware accents, luxe Calais lace, and thermo-fused technology that creates a smooth and comfortable fabric finish.