PrimaDonna supports Pink October

The impact of perfectly-fitting lingerie
Impeccably cut feminine lingerie provides unmatched support and has a significant impact on women's self-confidence, and PrimaDonna knows it well. "Until they step into our fitting rooms, many women do not know the effect that beautiful lingerie can have on their figure," says Liesbeth Van de Velde of the Van de Velde lingerie group. "As soon as they try on a lingerie set that is really adapted to their shape, we literally see them transform, and that's true for women with breast cancer: they feel more feminine and regain some confidence in themselves. We do not pretend that our lingerie relieves them of all their worries, but we try to give them a glimmer of hope and show them that they can be proud of their bodies."

Support during difficult times
Throughout the year, PrimaDonna pays special attention to women with breast cancer. After breast surgery, women can request modifications to some of the products in PrimaDonna's permanent collection at no charge. "This option is available at all PrimaDonna points of sale," says Liesbeyh Van de Velde, "and the modifications are done with a custom-made prosthetic pouch, which is sewn into the cup. The prosthesis fits perfectly in the bra and completely conforms to the shape of the body. We offer this service for free, not only in October but throughout the year, as we want to support women at every stage of their life, including difficult times."

30,000 euros towards breast cancer research
In an effort to contribute to breast cancer research, the lingerie brand is starting an even closer collaboration with Think Pink in October. The organization raises public awareness and funds medical research for breast cancer treatment and finding a cure. Together PrimaDonna and Think Pink plan to lead an awareness campaign and support even more breast cancer research.