Pin-Up Stars Hosts Top Event in Milan

30 November 2016

Pin-Up Stars created a buzz in Italy with the opening of its exclusive pop-up space in the heart of Milan. Mingle with the in-crowd by checking out the following image-packed report on the store's amazing and successful launch party!

Friends, celebrities, business personalities and members of the Milanese jet set flocked to celebrate this high-end event hosted by Jerry Tommolini and Alessandra Clò, the creative force behind the Italian swimwear label, Pin-Up Stars. Sergio Tavelli – resident DJ for over 20 years at Plastic, one of the city's most fashionable nightspots – brought the crowd to life with his catchy beats. The famous Italian fashion blogger and Creative Director of the label's Poisson d'Amour capsule collection, Chiara Biasi, was in attendance as a VIP guest, giving her the opportunity to greet her many followers.

An Ephemeral Mix of Art and Fashion
Located in the immediate vicinity of Milan's exclusive fashion district, this 10,000 ft2 pop-up shop will be open through July. A distinctly designed shopping experience, the store slowly unwinds over three-stories, leading the consumer down a path that mixes art with fashion. Alongside Pin-Up Stars' Agogoa and Poisson d'Amour collections, there are other original items to spice up the shop's range, including: "crocodile dandy" leather pieces by US fashion icon, James Goldstein; colorful, lightweight sneakers by the French brand, Bensimon; luxury childrenswear from Mischka Aoki; geometrically-shaped bags in captivating colors from the whimsical British label Mayra Fedane, a favorite of American socialite, Olivia Palermo; and, finally, many other fanciful accessories.
The space is also home to an exhibit of 47 Polaroids taken by Andy Warhol, which was put together by Italy's famed Photology art gallery. Jerry Tommolini chose this exhibition to strengthen the bond between fashion and art, so that the brand's creative vision could be translated into a shopping experience filled with positive vibes and stunning collaborations. Overall, a one-of-a-kind experience not to be missed!