New Ownership for Curvy Couture

On November 4, 2019, Ariela Esquenazi, CEO and President of AAI, announced that the company had purchased the brand Curvy Couture. Working in close collaboration with Esquenazi, Dora Lau, founder of Curvy Couture and Dora L. International, and recipient of this year’s HUG Award, will continue to oversee the brand’s design vision. Evora Griffith Russel, who has been part of the Dora L. International team for the past 17 years, will joining AAI as VP of Sales & Marketing for Curvy Couture. Joining Russell will be several members of the Curvy Couture marketing team.


"This is a new era for women in business and I am thrilled that Curvy Couture will continue to be women owned,” said Esquinazi. “It has been an absolute pleasure to work with the accomplished Dora Lau, and the talented Evora Russell.  I look forward to what the future holds, driven by our varied and unique core competencies and shared vision of empowering curvy women with confidence and style.”


“I am looking forward to a new future for Curvy Couture as AAI takes this much-loved brand to the next level,” says Lau.