LOU, the French lingerie brand synonymous with elegance and glamour, revamps its offer for S/S 2017 with an even more sophisticated, contemporary esthetic. It is also launching a highly awaited beachwear line, which will possess the same quality and modernity that defines the label. Its swimwear styles are modeled after the rest of the range, in warm earth tones, prunes, ochers and blues. Lingerie, meanwhile, focuses on the finishings, with classic embroidery on a range of styles in rich hues, from the deepest blue to the most passionate red.
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