Let's Speak Aubade

Martina Brown has been Deputy Managing Director at Aubade since 2015. Her mission has always been to internalize the brand, to bring the classic French lingerie label to the rest of Europe. This year we saw a big part of this plan in motion when Aubade began a new chapter in their communication strategy. For 25 years they taught us all a thing or two about seduction with their famous "Lessons in Seductions" campaign, however, in 2017 they launched, "Parlez-Vous Aubade?" as part of a new more global communication strategy.
 At Salon International de la Lingerie, Martina herself stopped by Intima Media Group's press lounge to tell us about the major directions she's taken since her arrival, Aubade's new slogan and how the other ways in which the brand is becoming more global.