JOGÊ (Brazil)

In a country dominated by mono-brand lingerie and swim stores, Jogê is certainly something special. The chain offers the biggest mix of products in Brazil, with 70 percent of its offer composed of lingerie, nightwear,  loungewear and men’s underwear under the Jogê label, complemented by famous intimates brand Chantelle and Lepel. With two factories and a total of 500 employees and 500 indirect employees, Jogê has succeeded in creating 39 of its own boutiques, 19 franchises, an e-shop and a presence in more than 50 multi-brand points of sale. The very first Jogê boutique was opened in one of Brazil’s most famous shopping malls, Shopping Iguatemi in São Paulo. Its most recent renovation was carried out in July 2011 by Tecla Z Architecture.


 ❤ We love the minimalist, stripped down vibe inside the store which creates a relaxing and friendly atmosphere. The floor is covered by vinyl in different shades of wood, while the walls have been painted white and the upholstery in green and gray combine with the off-white furniture to add a contemporary touch. All of the chain’s boutiques are characterized by a majestic crystal chandelier. Items inside the store are organized by theme and clever LED lighting is used to draw attention to key products.

Sales Area: 646 sq. ft.

Amongst the Brands Offered for lingerie, nightwear, loungewear and men’s wear: Jogê, Chantelle, Lepel