Chantelle Lingerie launches Something More

25 March 2025

Starting in March, Chantelle unveils the first chapter of its new Something More campaign, an initiative of empowerment and transformation that serves as both a true statement of intent and a renewed signature for the brand.

Designed as an international initiative running throughout 2025, this campaign celebrates the diversity of women and their experiences, highlighting everyday moments that reflect Chantelle’s core values. At the heart of Something More lies a promise: to offer an unparalleled experience that transcends the ordinary.

Chantelle lingerie goes beyond enhancing the body—it transforms the way we experience the moment, instilling confidence and balance, and redefining everyday rituals with unmatched comfort and elegance.

The campaign visuals, created by photographer and Artistic Director of the brand, Renaud Cambuzat, unfold like an intimate and personal journal. They capture inspiring women—ones in whom everyone can recognize themselves—portrayed in moments of strength, softness, and authenticity. These vibrant and intimate images perfectly illustrate Chantelle’s mission: to provide ultimate comfort combined with a natural and distinctive elegance.

Through this campaign, Chantelle’s signature collections—Norah, Champs-Élysées, SoftStretch, Fleurs, Pure Light, Chantelle Pulp, and Chantelle X—come to life in the richness of the moment. The pieces become part of a transformative experience, making each moment unique and memorable.
The campaign plays with the word More as a guiding thread in a communication that encourages reinvention, exploration, and playfulness, opening the door to endless possibilities of self-expression, both in form and content. To amplify its message, Chantelle collaborates with influencers who embody the brand’s values. This commitment to authenticity strengthens Chantelle’s presence on social media, fostering a deeper connection with women worldwide.