Chantelle relaunches "Femilet"

In 2021, the Chantelle Group introduced a refreshed vision for its brand portfolio named "The Megabrand Project". The Chantelle name now embodies the entire company and connects all its brands around shared values, while remaining a leading product brand.
In 2023, Chantelle relaunches Femilet, its famous Scandinavian brand, under the name Chantelle EasyFeel, capitalizing on a strong and appealing brand ecosystem.
Known for its best-sellers, such as the Norah line, the brand remains the qualitative brand already loved by millions but with a revamped label, and expands its offer of extra soft, comfortable products. With its accessible price point and sizes goind up to H cup. Chantelle EasyFeel responds to a global demand to satisfy woman all around the world.

About Chantelle
Chantelle is a family owned company and creative studio based in Paris. Since 1876, we have been challenging conventional ways of designing, portraying and thinking about lingerie. Our 4 brands, represented internationally, are built on the principles of innovation and collaboration, providing high quality products for all women.