CALIDA Teams Up with Monocle for New Menswear Capsule

22 October 2018

The like-minded brands have united in order to release a collection catering to the needs of the modern globetrotter.

It may at first seem an unlikely union; what does CALIDA, the Swiss-born underwear brand, have in common with Monocle, the London-based media company? As lifestyle brands, they share a dedication to uncompromising high quality, modern design and international appeal - the strengths that have been brought together in this three-piece capsule collection.

Featuring a boxer brief, a brief and long-johns, the joint capsule is available from Monocle’s online store, and from its stores in Toronto, Merano, Hong Kong, Tokyo, Zurich and London. The story of the products themselves remains important to Monocle, positioned as a global club offering a curated collection of items - now expanded to include this collection.

The cotton boxer brief and classic brief are available in green and blue, whilst the long-johns in wool-silk are available in a dark gray or gray melé. The designs, based on iconic CALIDA products WOOL & SILK and TWISTED COTTON, combine timeless tailoring, heritage and practical functionality and cater to the modern man's demand for functionality, versatility and comfort.

"We are thrilled about this collaboration," says Harald Lenzinger, Men’s Designer & Product Manager for Men at CALIDA. "Monocle is synonymous with the modern man, who loves to travel the world and appreciates beautiful design, without forgetting classic values and traditions. This image matches our brand perfectly and that’s what the capsule is about too." The company continues to bring its values of sustainability, Swiss quality and innovative design to its underwear products worldwide.