Calida Names a New Sales Director

09 October 2018

The Swiss lingerie manufacturer strengthens its distribution network and names Marcel Krug as sales director for international wholesale distribution at Calida SA.

Focusing on the market and customers, Marcel Krug will drive forward CALIDA's market presence, strengthen the company's collaboration with partner wholesalers, accelerate modernization and implement new sales concepts. His previous roles as Managing Director at the head of several international fashion and lifestyle brands have equipped Mr. Krug with strong skills in the creation and development of national and international distribution networks, as well as demonstrated market expertise.

As a member of the management team, Marcel Krug now reports directly to Alexandra Helbling.

Partner Brands

Calida Names a New Sales Director

The Swiss lingerie manufacturer strengthens its distribution network and names Marcel Krug as sales director for international wholesale distribution at Calida SA.

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