Vidoni (Austria)

08 November 2023

In the heart of Vienna stands a lingerie and lifestyle treasure haven which alongside well-known medium-high end brands, offers special collections and limited editions, often exclusively, for a not to be missed shopping experience!

Opened in 1986 by Italian Anna-Maria Vidoni, this elegant boutique nestled in the streets of the French District immediately made a name for itself among the city's few premium lingerie boutiques. After graduating in fashion design, Diana Glück joined the business in 2010 and four years later took over Anna-Maria's legacy. Paying tribute to the late owner she kept the name and carried on the founder's DNA through the spirit of the store.

The large window on the street invites customers to delve into a space dominated by soft hues, airy and flooded with light. A sleek and modern style is dominated by white furniture with an extensive use of glass and metal. The refined feel accentuates the visibility of the products neatly arranged and hanging by color. Diana's training, honed by years of professional experience alongside Anna-Maria, allows her to guide customers with grace and expertise in choosing the right model in terms of style, color, size and fit. Moments of relaxation and networking over a cup of tea or a glass of prosecco make the in-store experience even more enjoyable.

We love... the creative scenic impact of the store window where the chromatic displays presented on themes invite customers to discover the season's collections

AMONG THE BRANDS OFFERED
Lingerie sets Andres Sarda, Rittici Milano, Eberbild by Anna, Marie Jo Night/Loungewear Rittici Milano, Hanro, Marjolaine, Imec, Yellamaris, Amma one's garment Daywear Lisanza, Oscalito, Yellamaris Shapewear Spanx Hosiery Omero Swim, beach & resortwear Eres, Andres Sarda, Drud, Marie Jo, Mymarini RTW Alquema, Amma one's garment, Henry Christ, Hindahl & Skudelny, Knit Knit, La Salle Amsterdam, Lisanza, Oscalito, Thanhminh Accessories Siebi's

Sales surface 592 sa ft
Number of stores 1 (Vienna)