Vanity Fair (France)

In Paris, two steps from the famous Place Vendôme, the first mono-brand Vanity Fair lingerie, and swim boutique opened on September 2nd, 2017. To create this new space, Joëlle Pellegrin, President of the Vanity Fair Brands Europe group, called upon renowned architect Didier Lefort.

❤ WE LOVE the minimalist and contemporary decor, just like that found in big-name luxury boutiques. The store is spread across two levels of 430 sq. ft. where the spirit of Vanity Fair is brought to life. On the first floor, the latest collections are carefully displayed by color on modern hanging rails. In this way, clients are able to visualize the entire season's collection together. As far as drawers go, an almost essential part of every lingerie store, they have been discreetly integrated into the store's interior design. Two changing rooms can be found on the floor below, alongside the basic and invisible collections and swim items during winter. Not to forget, that this floor also hosts a VIP space where clients can relax with a coffee and a magazine! Amongst the numerous interesting services offered by the store, the exclusive concierge service is worth noting. Here, Vanity Fair brings a curated selection of lingerie to a customer's hotel room for an intimate and private fitting session. This new concept is also available in the beautiful space on the sixth floor of the Printemps Haussmann department store, as well as in other Vanity Fair points of sale which will be opening throughout 2018 in Zurich, Geneva and London.

Sales Area: 861 sq. ft.