Trussardi SS 2024 Beachwear Collection

A wardrobe of beachwear essentials is proposed in a color palette featuring traditional nautical colors of black, white, blue and red, enriched with vibrant summer hues including bright orange and aquamarine. This palette of bold block colors is enriched with new seasonal prints introduced in the collection—prints that explore aquatic imagery through an effervescent, modern lens. A new Sea Waves print in two luminescent colorways is almost tactile in temperature—evoking the heat of the Mediterranean during the day, and the coolness of its waters at night. A novel take on florals, the new Wet Flowers print suggests the idea of a vibrant ecosystem of underwater plantlife.
Above water, the wardrobe recalls a nautical luxury in both its modern yet elegant styles, as well as with the introduction of shiny gold and silver fabrics and prints—adding a lustrous sheen to the collection. Luxe women’s bikinis feature elegant ruching and sensual cutouts, with chrome hardware adding a hint of shine, while maritime stripes recall classic sailing attire on men’s and women’s swimwear and apparel.
 
As with every collection, men’s and women’s swimwear and apparel feature graphics that celebrate the heritage of the House. The iconic greyhound symbol and the Trussardi wordmark appear as graphic signatures on men’s and women’s apparel and swimwear. The circular greyhound also provides an iconic emblem as a chrome hardware detail on women’s swimsuits and bikinis, and as a rubber seal on men’s board shorts and speedos. The greyhound is evolved into an all-over monogram print on both men’s and women’s pieces, as well as a mosaic-inspired pattern on men’s board shorts.

Trussardi, timeless elegance

Trussardi is defined by a philosophy as the first Italian lifestyle brand, infusing modernity and irreverence into timeless elegance. Fueled by joie de vivre, the Trussardi lifestyle is progressive yet accessible – always anchored in a strong sense of community and inclusivity, as well as environmental and social responsibility. Founded by Dante Trussardi in 1911, Trussardi began as a leather glove manufacturer in Bergamo. In the 1970s, Dante’s grandson Nicola Trussardi took over the house, and implemented a lifestyle vision that made Trussardi’s luxury and elegance accessible to all.
He chose the Italian greyhound to symbolize Trussardi and expanded the collection into other leather goods and accessories, as well as ready-to-wear clothing. The collection included belts, shoes, suitcases, and wallets.
Nicola Trussardi defined a Trussardi culture rooted in innovation, democracy and inclusivity. The house staged fashion shows in the Duomo and Stazione Centrale, inviting the public to attend what was then considered an exclusive experience for a select few.
From the 1970s through the 1990s, the house played across lifestyle territories, collaborations, immersive brand experiences and inclusivity – all philosophies that merged in the establishment of the Palazzo Trussardi alla Scala in Milan in 1996, one of the first concept stores in the world, which now houses the Trussardi headquarters. Today, the house continues to build on its Italian lifestyle heritage and its inherent spirit of iconoclasm and innovation.

Beachwear Sales Contacts: AreaB - Valeriano Ziglio - vziglio@areabspa.com