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The SIUF At Your Fingertips
27 April 2018
The largest lingerie show in the world took place last week in Shenzhen, China.
Some 800 participants came to exhibit at the SIUF in 5 halls, including manufacturers of brands, ODM materials, fibers and their components as well as equipment suppliers.
The attendance was less chaotic than usual, and according to the organizers, SUIF saw a prevalence of visitors from the industry. That said, the general public was still able to access the show.
Of all the halls, the most popular was hall No. 1 due to the concentration of the most impressive stands.
This year, many new names have appeared among the brands, but also among regulars, such as Ordifen, Cosmo Lady, Deu, Susima, Hsia, Yselle and, of course, Embryform, whose runway show on the first day was sold out.
Materials
In the supply chain sphere, there was a small presence of fiber manufacturers, including Invista and Lenzing.
Events, runways, conferences, competitions
The events are always greatly followed in streaming: from the national lingerie design contest to the brands' fashion shows and the series of thematic conferences - only in Chinese, alas!
The Intima Group
was, as always, present with its magazine stand and represented by Francesca Spinetta, Editorial Director of the Intima Group, who participated in various events, including a meeting with young designers of lingerie brands that took place during a floral tea tasting.
The Intima Asia Awards
Still highly anticipated, the Intima Asia Favorite Award was awarded to the "digital" brand Queen'd, whose history you will soon read in our magazines.
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