The Jury Panel Welcomes Skarlett Blue & Natori

 Both of these brands are long-standing supporters of our retail event.  Skarlett Blue is a fashion-forward contemporary intimates brand, designed for women by women while Natori is a luxurious brand created to complement women of all ages, sizes and body types with a consistent fit, quality fabrics, true innovations and sophisticated color sense. Dana-co holds the exclusive license for the Natori brand and co-launched its in-house brand Skarlett Blue in 2014. Dana-co’s heart is rooted in the design of lingerie enhanced by unique talent, forward-thinking vision and commitment to the creation of a better product. Founded by Zvi Ertel back in 2001, the company has become renown in the industry for superior fit, luxuriously high-quality fabrics and construction, and innovative design concepts.
 
Zvi Ertel, CEO/founder, shares, “Creating a completely satisfied customer by continually exceeding their expectations doesn’t just happen by accident. It’s a deliberate process that requires continuous commitment. It really comes down to boutiques and specialty stores that are the vessel to establishing these close, human connections to the consumer and our product. With so much focus on the digital age, it is important to not lose the unique, customer in-store experiences that independent retailers provide for our brands. Dana-co is excited and proud to continue our partnership with Best of Intima Awards and to honor those that continually exceed customer expectations through everyday dedication and wow service.”