The Best ofIntima & Swim Edit
29 June 2016
For over a decade, Britney Spears has been a household name all over the globe.
Not content with several multi-platinum albums under her belt, the Louisiana-born songstress decided to turn her creative flair and entrepreneurial spirit to fashion, teaming up with Danish manufacturers, CHANGE of Scandinavia, to create a luxurious lingerie line, “My vision is to create pieces that are sexy, luxurious, and comfortable at the same time”.
Introducing her first
Autumn/Winter collection last September, Britney Spears made a special
appearance at the exclusive invitation-only The Intimate Britney Spears
launch event, held at the in New York City’s Public Library, where she
unveiled ten lines of romantic lingerie and sleepwear. Her affordable
collections, priced from US$17-US$79, will be available to buy in the
United States and Canada as well as across Europe. They comprise an
array of feminine lingerie sets in A-J cup sizes, kimonos and
vintage-inspired bustiers, but also comfortable loungewear including
camisole tops, shorts and sweat pants. “Every woman should feel
confident and beautiful in everything she puts on”, says Britney.
Particular attention has been paid to the finer details, with
embellished shoulder straps, touches of crochet, lace trims and delicate
satin ribbons. The Best of Intima spoke to Britney to find out what
she loves about lingerie…
Britney, how would you describe yourself as a woman?
I think confidence is the most beautiful characteristic a woman can have. It’s really important to me to feel confident and beautiful every day, whether I’m running around with my boys, working out, or performing.
What place does lingerie have in your own wardrobe?
It’s such an important part of getting dressed every day. You want to be comfortable but also feel and look your best, so it’s about finding that balance.
How do you choose your lingerie pieces?
It’s all about how I feel and whether it’s time to be casual or dressy.
Where do you prefer to shop your lingerie?
A few years ago I went into a lingerie store in Europe, and they had the most amazing pieces of sleepwear and lingerie I had ever seen. It inspired me to make my own collection come to life.
Is there a shape or style you prefer to any other?
It really depends on my mood.
Your favorite color for lingerie?
I love soft, romantic colors, but bold and sexy reds and blacks are also fun too.
What is your favorite item from the Intimate Britney Spears?
I love everything in the Buttercup line.
“My vision is to create pieces that are sexy, luxurious, and comfortable at the same time”.
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