The First Edition of Mercedes-Benz Fashion Weekend Ibiza

With a jaw-dropping poolside catwalk,  with the sea in the background, Mercedes-Benz Fashion Weekend Ibiza presented Cruise 2018 collections from 5 Spanish fashion houses: Alvarno ( with feline-influenced creations and high-class allure), Jorge Vázquez (with a seventies-inspired offering of casual beach-chic pieces), Teresa Helbig (with a mix inspired by the Seven Seas), Andres Sarda (with the High Season collection, which includes special request-only pieces), and Desigual (whose 20 looks take a trip amongst the Ibiza streets and the airs of the Mediterranean). From the Alvarno catwalk – accompanied by DJ Black Coffee- the event continued with a live show by DJ Paul Reynolds (Ushuaïa Ibiza Beach Hotel’s DJ), and an after party at Hï Ibiza, a stylish bar on the island.
The event, which is part of Mercedes-Benz Fashion Week Madrid, was organized by Ifema (Institución Ferial de Madrid), in collaboration with Mercedes-Benz Spain and Ushuaïa Ibiza Beach Hotel, and sponsored by L’Oréal Paris, Chopard, Air Europa, Facebook and Instagram. The show, with this first edition, has confirmed its position amongst the leading events on the international calendar for Cruise collections. It joins more than 50 other events supported by Mercedes-Benz across the world. The Ushuaïa Ibiza Beach Hotel, which brings together perfectly the show’s key concepts of luxury, design and avant-garde, welcomed VIP guests from all over the world, including Cathy Guetta- social media personality and wife of David Guetta; Rosa Clará, Fiona Ferrer, model Raica Oliviera, Carlos Martorell, and Aldo Comas., and Spanish actress Macarena Gomez

In the top photo: the finale of the Andres Sarda catwalk.