The Campello Family Takes Over Journelle

What entity took over Journelle and what is the acquisition's background?
My wife, Sapna Palep, and I were looking for a venture we could run together here in New York City, as we both share a love of entrepreneurship. We wanted to combine our skills and experience to create one company that could serve and dress the skin medically, cosmetically and fashionably. The acquisition of Journelle by our company Avianaya LLC was an opportunity to accomplish this partnership, while saving a beautiful brand and retail lingerie concept from total closure. We will both run it as Co-CEOs.
What was included in the acquisition?
We acquired full rights to Journelle in July 2019. This includes three New York locations, one Chicago boutique, an online store and the eponymous Journelle Collection brand, which will be relaunched in August in time for selected holiday co-op vendor launches. A longer-term global roll-out of the brand and stores is also planned.
What is your vision for buying it?
In January 2019, I also launched in partnership Embody Effortless, a luxury intimates bra-fitting and lifestyle brand. We hope to expand both the Journelle Collection and Embody Effortless globally in specialty retailers and department stores starting in Winter 2019. Incorporating my life-long experience growing up alongside 37 years of family business and innovation at Cosabella, we hope to build the Journelle brand worldwide through traditional wholesale and direct-to-consumer business. Sapna will also bring her considerable experience to Journelle. As one of New York's leading dermatologists, she hopes to offer a one-of-a-kind concept that will combine dressing room with treatment room. Sapna is especially interested in helping women recover from post-partum, post-surgical and posttrauma vaginal rejuvenation and breast reconstruction through treatment regimens and product solutions.