The Bungalow Bazaar

Located in Miami is a one-of-a kind store with a unique story to it. Born from Dana Goldberg’s love for promoting smaller exclusive brands through her pop-up events, The Bungalow Bazaar boutique is now providing a comprehensive resort wear fashion agency service through its own showroom. A concept which looks to a bright future.

Dana, your passion for retail began very early on.
My career path was destined at a very young age. My father was a sportswear designer and manufacturer based in NYC, and I would do almost anything to get out of going to school to instead go to work with him. I was in absolute awe of the fashion industry from the front to the back of house. I began at the age of 13 on the sales floor of the hottest contemporary boutique in town where the owner became my mentor for over 10 years. This training led me to Director and VP roles at brands such as Olive & Bettes NYC, Theory and Calypso St. Barth.


When and why did you launch your own business, The Bungalow Bazaar Traveling Boutique?
After over 25 years of working for other brands, I decided it was time to launch my own venture. In 2016 in the middle of the “retail apocalypse”, I created The Bungalow Bazaar Traveling Boutique. It was designed to fill the void in the market for year-round resort wear and change the traditional shopping experience to a more distinctive and personal one. My mission was to create a launch pad for smaller local brands (now global) and support the community by curating a unique experience at local venues from Miami to Palm Beach.
How do you choose where the pop ups take place?
The location can range immensely, from hotels to private homes, but I also do some in my boutique. I am also philanthropically involved with charities. I do at least four a month, but I have so many requests I can do up to eight.
Can you tell us about The Bungalow Bazaar store.
For a couple of years I took out temporary leases at Ironside as well as in Boca, sometimes sharing with friends who had businesses offering a different product but with a similar demographic. In October 2021 I opened The Bungalow Bazaar boutique where you can only shop by individual or group appointment at Miami’s Mimo District. The boutique is 450 sqft and has a warm natural vibe in a neutral palette to make the brands stand out. It’s fixtured with natural and gold elements. The property it sits on is magical and the perfect match for my resort wear brands. As soon as you arrive at Mimo Oasis you already feel like you are on vacation.
Would you say you have a specific kind of customer?
I do. The big mission statement I like to make with The Bungalow Bazaar is that it caters to a woman who doesn’t need a label to define her. My core customer is aged from the mid-thirties to the mid-sixties and is usually well travelled and effortlessly chic. She knows it’s not about competing and looking better than the next person, it’s about having genuine self-care and respect for herself. She understands and likes smaller brands and wants to support them the way I do.
Tell us about the brands you represent, how do you choose them? While with some I alternate, if I have a brand that’s been working for me for years obviously I do not let go of them. That said, I do choose them extremely carefully: one brand has to elevate and accentuate the next. I curate them very closely with the resort wear vibe, meaning that the kaftan/kimono line is going to work with the swimsuit line, with the hat line and the jewelry line. I don’t randomly choose brands that I like, they all have to work together, everything should coordinate from a color-story perspective, to the style, the vibe, the quality... when the curtains come up, it’s the whole show at Bungalow Bazaar!
Can you give us some examples of brands you carry?
For swimwear and beachwear I keep Sauipe,
Nhall, Acqua de Luxe and Liliana Montoya. Examples of resort wear include Josa Tulum, House of Macondo, Guadalupe Design, Munail and Gypsy Soul loungewear. I am continually changing and adding, I usually have 10-20 on rotation and always have many brands on a 3-6 month waiting Iist. I also carry a comprehensive range of accessories, from Kasha Bali to Wanahat, Morra Designs Jewelry, Rhada Studio, House of Macondo and Marla Jade Designs.