The Best of Intima Awards 202D: The Aftershow

04 September 2020

As planned, the 16th edition of the best independent retailer awards took place on August 2nd, 2020, from a TV studio in Milan, Italy. More than 300 guests were simultaneously connected from all over the USA and Canada: a true success!

It would have been so easy to simply cancel the event. Instead...

The Best of Intima team along with the brands in the jury felt it was important to maintain the event as a further sign of support to the stores and an expression of the industry’s incredible cohesion.

Over 300 participants, including stores and brand representatives, connected from many timezones between moonlit Milan and sunny California, took part simultaneously in this year’s gala event, which was made possible by the synchronized work of 12 socially-distanced people in the TV studio in Milan.

As the ceremony began, introduced by Audrey Sadleir, followed by Francesca Spinetta, co-owner of Intima Media Group, gracing the stage with her opening remarks: “I always say each edition of the awards is special to someone, this one is certainly special to all of us! Despite the lockdown and the running costs with little or no revenue, almost all of the Nominees rose to the challenge. Today we are all here to acknowledge all of you, the amazing stores of this resilience edition!”

The presenters then got right down to it, inviting jury spokespeople on stage to present the WINNERS!

... and the winners were...

European Flair & Reference Shop Awards

LIA LUSH INTIMATE APPAREL
Winner of European Flair, presented by Jacquelyn Thompson, Panache

OVER THE MOON
Winner of Reference Shop, presented by Mitch Kauffman, Wacoal and b.tempt'd

Personal Touch & The Best of Intima's Choice Awards

LIVI RAE LINGERIE
Winner of Personal Touch, presented by Brenda Berger, Hanky Panky

FIT BY BURKE
Winner of The Best of Intima's Choice, presented by (who else but) Francesca Spinetta

Best Store America & Best Store Canada Awards

TOP DRAWER LINGERIE
Winner of Best Store America, presented by Sonja Winther, Chantelle

BRACHIC
Winner of Best Store Canada, presented by Laurel Nash, Elomi and Fantasie

Fan Favorite & Newcomer Awards

LIVI RAE LINGERIE
Winner of Fan Favorite, presented by Guido Campello, Cosabella

THE CLASSY COUTURIER
Winner of Newcomer, presented by David Komar, Le Mystère

To wrap up the ceremony, following the success of last year, Soak returned this year to present the Soakworthy Retailer Award. Jacqueline Sava, Founder and Director of Possibilities at Soak was happy to introduce the award. Recognizing the difficulty many people and businesses have faced, both on a professional and a personal level, and the uncertainty that has defined the last six months, Jacqueline mentioned some of the many ways in which “when the going gets tough, the tough get creative!” Seeing that so many stores stood out for their amazing proactivity and resilience in this period, Jacqueline named the winner... Every single store!

We'd like to thank the jury brands once again: Anita USA, Chantelle, Commando, Cosabella, Curvy Kate, Elomi, Fantasie, Empreinte, Falke, Fitfully Yours, Hanky Panky, Hanro, Janira, Journelle, Le Mystère, Leonisa, Mey, Montelle, Natori, Panache, Skarlett Blue, Wacoal as well as Soak.

and THANK YOU TO ALL WHO JOINED US TO CELEBRATE!

For those who were unable, stay tuned for the full event video, or read the full report in the August edition of The Best of Intima magazine!