The Awards graced by a rainbow on the 21st edition

The months leading up to the Best of Intima Awards event are always filled with excitement and anticipation as stores share the good news with customers , following nomination on the part of the Jury brands. Finally, on August 4th, brands and boutiques all came together to honor the past year’s hard work and achievements, revealing  the best stores from the United States and Canada. 

With the weather proving unpredictable,  this year cocktails were enjoyed inside the panoramic room, its spacious windows framing the enchanting Manhattan skyline. An evening of thunderstorms was expected, but the sky cleared and we were nicely surprised by an enchanting rainbow! With a “touch of pink” dress code, the experience was joyous from  the start. The evening was opened by Intima magazine CEO Francesca Spinetta, who welcomed everybody reminding the room of the importance of every singl person in the industry: "This is a human-centric business where individuals are essential and can make all the difference." In a touching speech Francesca remembered two members of the intimate apparel industry who passed in 2024: Victor Lee, Samantha Chang’s business partner; and Norine Richards, VP of Mey North America, as well as saluting all those who were new to the event and those who were moving on. Handing the baton over to Intima’s Audrey Sadleir, who was master of ceremonies,  throughout the seated dinner and conferring of the awards, “community” was the buzzword, uniting the room in a celebratory spirit which has manifestly strengthened throughout the years, not only fortifying the bond between brands and stores but also between the boutiques themselves who often paid homage to each other in their speeches.  

The Jury Panel
The 2024 Jury panel, supporting the event and nominating the boutiques, included the finest international high end lingerie names. Comprising 25 exclusive brands,  it saw  the entry of two new exclusive brands: Kilo Brava and GirlsMustHave. The line-up was completed by Anita, Aubade, B’Tempted, Chantelle, Commando, Cosabella, Elomi, Empreinte, Falke, Fantasie, Fitfully Yours, Hanro, Journelle, Le Mystere, Leonisa, Mey, Montelle, Natori, Oscalito, Panache, Simone Pérèle, Skarlett Blue, Wacoal.

Categories and Winner
This year the Jury nominated a total of 227 stores, with an exciting 19 new stores in this edition. With 44 finalists selected the evening saw the 9 winners unveiled. All categories were highly competitive due to the astounding standard of the boutiques nominated, and one store even shone above the Milestone Circle, taking home the Store of the Year Award having garnered the highest number of votes.