The Best ofIntima & Swim Edit
Last November, the 9th edition of Stars Underlines Best Shop Awards took place in the heart of London. Organized by our British partner magazine, this prestigious retail contest celebrates the crème de la crème of the United Kingdom and Ireland's lingerie, swim, and legwear retailers.
Against the backdrop of the UnderGlobe, located below Shakespeare's famous Globe theatre 275 guests gathered for The Stars Best Shop Awards, sponsored once again by Invista and their fiber brand Lycra. In this edition, an international jury of some twenty brands nominated 400 retailers, which was narrowed down to just 105 finalists before 16 winners were unveiled. The competition honored not only the best retailers of lingerie, swimwear, and legwear across the United Kingdom and Ireland but also brands!
From the shared categories from Intima Media Group/ Network Dessous' retail competitions, we saw Kinari winning Best Concept Store, Pretty Things of Buckhurst Hill take home Personal Touch and, finally, Harts of Monmouth triumph in the Reference Shop section. For the other categories, unique to the British competition, Odette won as Best Newcomer, the Lincoln Bra Lady was presented with the Special Care Recognition Award, sponsored by Anita and Belle Femme took home the Excellence & Outstanding Achievement Award, followed by Embrace who was the runner-up in this category. The Editor's Choice Award was given to Winch & Blatch while Chantilly of Rochdale was thrilled to be awarded the Superstar Award and Fenwick of Colchester was named as Legwear Retailer of the Year, an award co-sponsored by Melas Hosiery and ITEM m6. Department stores and etailers were not to be left out as they had their own awards: Large Department / Chain Store, won by House of Fraser; Independent Department Store, which went to Jarrolds of Norwich; Specialist Etailer, awarded to Lingerie Outlet Store and Multi-product Etailer, presented to Bravissimo.com.
Brands were also celebrated on the night as the brand new Industry Hero Award, sponsored by Jackie Upton of Sheen Uncovered, was bestowed upon Shaun Moorey, Operations and Finance Manager of Chantelle Lingerie and Wacoal Europe was named as the Supplier of the Year 2017. As the old proverb says, it takes a village and Underlines would like to thank Lascana for sponsoring the Champagne reception, Wacoal Europe for the deluxe photobooth, Eurovet for the special prize draw for a trip to Paris and Panache Lingerie for the compere and after Awards entertainment. They also thank DKNY, Lise Charmel, Maidenform and the Fashion Association of Britain (FAB).
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