The Best ofIntima & Swim Edit
Sofia Coppola Directs New Calvin Klein Underwear Campaign
19 May 2017
Featuring Seven International Stars, Chosen Personally by the Director. Goal? Celebrate women from age 18 up to 70!
The new SS17 Underwear campaign, "Calvin Klein or Nothing at All", is online at calvinklein.com and also on the brand's social media channels- At the heart of this project are seven actresses, chosen personally by director Sofia Coppola, each a spokesperson for a distinct generation of women, ranging from 73 year old Lauren Hutton, 60s fashion and cinema icon, to the young Maya Hawke (daughter of Uma Thurman and Ethan Hawke) and Chase Sui Wonders, the niece of stylist Anna Sui. 25-year-old Nathalie Love and Laura Harrier are also featured alongside 40-year-old Rashida Jones and, Coppola's own cinematographic muse, 35-year-old Kirsten Dunst. Coppola depicts not just actresses, because these women are also models, writers, screenwriters, musicians, producers, activists, and students, with the same sensitivity that she uses in her films, and in this way she illustrates the feminine universe. Online, these women are also stars of an exceptional video gallery where they share some of the more "intimate" or special moments from their lives, such as their first kiss.
"I just love Calvin Klein’s whole very American idea of women—and men, too," affirmed Sofia Coppola. It is in a sort of "inherited inspiration" that this first campaign brings us back to the opening images of Coppola's "Lost in Translation" - the iconic scene of a young women on a bed wearing semi-transparent panties. The new Calvin Klein Underwear Campaign is striking and deeply feminine, and women are presented in underwear. "I just put together some of my favorite girls", explained Coppola, " and I thought it was so cool to see women from 18 to 70 in this playful, sexy way. I’ve really appreciated doing the opposite of a lot of lingerie ads we see. I wanted cool, smart women. And I was very proud that we had two Harvard graduates in our group. They have real bodies. And I think they relate to me, and to the camera, in a different way—they’re not so much like goddesses; they’re more approachable.". A tribute to women everywhere and all things feminine...
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