Slow Couture Lingerie by Chité

24 October 2018

"Life is too short to wear boring underwear" is the brand's motto, launched in 2017 by young entrepreneurs Chiara Marconi and Federica Tirant.

The new brand aims to integrate quality lingerie into a woman's wardrobe without sacrificing modern and elegant design. Its collections offer slow couture for today's woman, emancipated but still cognizant of tradition. In fact, the brand eschews the seasonal fashion calendar, opting instead to create monthly capsules produced locally in the north of Italy by expert artisanal Italian seamstresses who make their work an art using a process that is shared with customers for total transparency. As for style, Chité's seduction begins on the back of garments, enhanced by interlacings, criss-cross details and satin knots, perfect for peeking out of low-cut dresses.