Sirens at the Beach, USA

Full busted from a young age, Sirens at the Beach was born as much out of necessity as it was from Darcy’s secret dream of opening a fine lingerie boutique. The store opened in 2011 with the original concept of featuring fine lingerie and loungewear, with an emphasis on catering to brides “after I do.” However, being located in a beach resort, when the store moved to its current location in 2014, Darcy decided to add swimwear to the mix.

❤WE LOVE the chic environment created by the clever mix of antiques that add, not just style but also function. Headboards from antique beds are used as the stores main displays, just one of the many ways that visual merchandising is used throughout the store to create a memorable shopping experience. The back of the store houses an antique sofa where clients can sit and sip sparkling wine, which is always kept chilled and on offer. The smaller sales floor filled with quality selections transports clients back to an old world style of shopping where staff take time to talk with everyone who stops by. Flowers and plants have been cleverly incorporated into the store to create a boutique boudoir theme. What’s more, Darcy has created an inclusive shopping environment by showcasing the variety of items she has in stock including items from a local pearl jewelry designer.


Sales Area: 650 SQ. FT.


Among the brands offered

Lingerie: Simone Pérèle, Mimi Holliday, On Gossamer, Fortnight Nightwear: Shell Belle Couture, Nk iMode, Christine, Elise Anderegg Loungewear: Fleur’t, B*Up, Eberjey Swimwear: Sunsets, Red Carter, Touche, Gottex Ready-To-Wear: Feathers & Find,
Pool To Party