Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Fashion

Simkhai X Wolford

10 October 2023

Zoom on the new capsule collection that combines Wolford's savoir-faire with the contemporary edge of the American ready-to-wear brand Simkhai

Playing on a varied range of colors and textures, the collection offers an assortment of dresses, ready-to-wear garments, socks and second-skin styles that embody Wolford's high production expertise, associated with Simkhai's refined everyday aesthetic. Key designs pay homage to Simkhai's new iconography, an abstract symbol representing its recent rebrand.


The collaboration comes at an exciting time for Wolford, which continues to invest in the ready-to-wear category; and it is the first time that the brand has associated itself with an American designer. Silvia Azzali, CCO of Wolford, explains: “I am happy to launch this wonderful partnership with Jonathan. There is a perfect synergy between Wolford and Simkhai that is absolutely compelling for autumn. Collaborations with designers have been an integral part of Wolford's approach since the 1950s and, given the growth we have observed on the US market, we chose to collaborate with an American designer who could be of support in appealing to the client overseas and complete the offer we offer with special ready-to-wear fashion items".


“Wolford's technical capabilities are unparalleled in the industry, especially when it comes to seamless knitwear and bodywear,” declares Simkhai “The attention to detail and craftsmanship, combined with the celebration of the body, is the real success factor of this collaboration which represents the apex expression of the philosophy of the two brands

The collection develops a selection of garments perfect for the day-evening wardrobe: jacquard sweaters, leggings and long-sleeved bodysuits, as well as "cult" pieces such as the ribbed merino wool dress and Wolford's iconic item: the jumpsuit . The collaboration is available on www.wolford.com and www.simkhai.com, in Wolford boutiques and in a selection of retail partners.

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