SHOPPING AROUND The Newest Styles

20 March 2017

Multi-functionality is key as the athleisure trend continues to inspire designers to use materials in unprecedented ways to create versatile yet supportive and stylish products.

Fuse by Saxx was designed for everyday but with non-chafing seams, patented Ball Park Pouch support and an anti-roll moisture wicking jacquard waistband, the line is ready for a challenge. Digital printing has been used to showcase seasonal patterns in high detail.

The first bra designed to give sleep support as a preventive measure sagging. Night Lift worked with plastic surgeon Dr Randal Haworth to develop patented Bilateral Uplift Support Technology to fight against gravity.

Spacer bras are known for their light, airy barely there feel. Empreinte's newest addition takes all of the spacer bras benefits and adds a touch of classic, French elegance.

Lingerie essentials that blur the line between athleisure, basics and lingerie. The Changewear Convertible Bra uses patented technology to allow endless color and style options in the same bra! Eight different color combinations are available in the changeable color inserts and straps can be placed in three different positions. Not only is the style versatile but the moisture wicking fabric, wire-free support and high-performance knit means that the bra is truly multifunctional.

Color is key for this balconette bra by Skarlett Blue with impressive two-tone cross-dye effect. Crafted from Jacquardtronic clipped cross dye lace, this special effect is achieved by combining cotton and nylon yarns. The bra is unlined so a rigid lace has been chosen to offer support while the eyelash edge and clipped effect create a sexy couture look.

Colors that pop! Le Mystère has launched two new bras with an eye-catching edge. Show off your sexy side with this transparent number or hit the gym in their brilliant blue sports bra.

With the American market in mind, Ajour have extended the sizing of one of their best-sellers all the way up to a G cup and designed a delicate full-cup bralette.

Squeem's "Seductive Vest" was a big hit, but by adding a high compression spandex brief and adjusting the cut to add an underarm high compression panel and comfortable straps, the "Brazilian Flare" Open Bust promises to be more slimming. Also new is the "Bossa Nova" which features an integrated boy short panty and the "Rio Style", which is complete with a built-in brief This new family of products offers hip and rear contouring for the first time, thanks to a high compression spandex bottom.

Curvy Couture's latest strappy tulip bra is the perfect choice for showing off your curve thanks to its great push up effect.

The Triaction line continues to grow with the Magic Motion MW, a padded sports bra which features soft-touch Magic Wire Air in order to give even more comfort and bounce control. Mesh inserts and detailed adjustable straps and the striking peacock blue give this high functioning sports bra a fashionable feel.

Athleisure, activewear and sportswear continue to dominate the industry right now thanks to their winning combination of style meets comfort. The new elevated range of sportswear from UGG mixes high-quality materials, like Merino wool and premium fleece, to satisfy our demands with a selection of moisture wicking, temperature adjusting, breathable t-shirts, fleeces and pants.

Cover Photo: PJ Salvage