The Best ofIntima & Swim Edit
Segreti Concept, Capri
20 July 2017
Giovanna Ventura has created a true fashion treasure chest for both Italian and international tourists alike.
The swimsuits, pareos, long dresses in lace and gauze, ponchos, hats, straw bags and stylish accessories combine to create a distinct vibe inside the store, a mix of 1960s Capri style and Giovanna’s taste for unique and particular products. Giovanna was born and raised on the island and has kept a deep connection with its local culture and lifestyle. The concept behind the store grew in synergy with Giamaica, Giovanna’s daughter, who has already been at her mother’s side in her two other stores in Naples.
WE LOVE... the easy chic atmosphere inside the store. The very spirit of the boutique is anchored in Capri’s and the atmosphere has been created so well it is almost frozen in time as the lime walls, terracotta floors and cement benches conserve the island’s original charm. What’s more, the store is nestled in the Foundazione Cerio, right in Capri’s historical center. From cushions printed with wooden tubes by a local artisan to the decidedly “Spartan” décor, every detail has been thought out in order to let the space’s unique character shine. The brand portfolio is small and curated, containing niche products and accessories, artisanal gems and exclusive products from India to Madagascar, creating a perfect balance of personalization and authenticity. Swim, beach & resortwear: KC Beachwear, Mimì à la mer, Siyu, Segreti S Concept
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