Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

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Sarah Liegmann beomes Anita's Latest Ambassador

25 October 2019

Twenty four-time German champion, eight-time world champion and four-time European champion: at 17, Sarah Liegmann is already a world renowned athlete in the sport of kickboxing.

 Sarah discovered kickboxing at the age of 11, and since then has gone from success to success. When she graduates from school next year, she plans to make the move into professional boxing, and from July 2019, she has also taken up a new role: that of ambassador for Anita's sports line. 
"After our experience with our previous ambassador, professional boxer Christina Hammer, we have already gained experience in the field of martial arts," says Clemens Friemel, Anita's Marketing and Sales Director. "Sarah is a very ambitious young woman and is passionate about her sport. Like Christina, Sarah will compete in all fights with an Anita sports bra. We are hoping she will help to spread awareness of Anita Active products also to a younger demographic."
Anita's high-performance active sports bras offer maximum support and an excellent fit. Materials specially developed for ANITA provide excellent support while offering breathable and moisture-regulating functions.Before a new model arrives on the market, Anita engages in extensive testing and all articles are developed by ANITA in Germany and produced almost exclusively by the brand's companies.
Sarah Liegmann said she was looking forward to the partnership: "I really look forward to participating in our joint projects. I've already tested some of Anita's active products and I think they're great! "

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