RTW Retailwinds Launches Lifestyle Lingerie Brand Uncommon Sense

29 April 2019

The multi-brand company has debuted its digital-first lingerie, swim, and sleepwear brand, emphasizing comfort alongside luxury.

The omni-channel retail platform RTW Retailwinds, formerly known as New York & Company, launched its new digital-first lingerie lifestyle brand Uncommon Sense on April 25th. The new brand features a collection of bras, panties, sleepwear, and swimwear with the aim of feeling just as good as it looks and providing all-day comfort.

Uncommon Sense is led by brand president Pam Rice, who brings 25 years of industry experience, including successes at GapBody and Victoria’s Secret. She is spearheading the brand’s sensibility of “sleep, beach, and everything underneath.”

The brand’s collection of luxury basics will be accompanied by an editorial platform, Stories by Us, featuring curated stories on health, wellness, travel, and style in an effort to amplify the label’s lifestyle projection.

The brand can be found at www.uncommonsense.com and will soon be available at select New York & Company stores.