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Rihanna’s Savage X Fenty Launches New Bra Styles
09 May 2019
To mark its first anniversary, the brand is celebrating with the introduction of convertible and strapless bras as well as bridal pieces.
In honor of the one-year anniversary of Savage X Fenty, Rihanna’s inclusive lingerie label, the pop star cum business mogul and her brand have dropped a host of new styles. On offer is Savage X’s first-ever collection of strapless and convertible bras in diverse nude shades and inclusive sizes ranging from 32A to 46DDD, alongside a bridal box filled with big day essentials.
The new bra line stems from Rihanna’s belief that a quality strapless bra is a necessary piece in every woman’s lingerie collection. “You need [...] one that actually works and doesn’t make everything bulky and a problem,” she says of the new bra styles.
Savage X and Rihanna also unveiled a new spring collection in an array of pastel shades and the brand’s first bridal box. The delicate and lacy spring collection includes bralettes, bras, thongs, high-waisted panties, and sleepwear, and the inaugural bridal box is comprised of heart-shaped pasties, a lacy garter, and ruffled tulle handcuffs.
Since its inception, Savage X has been celebrated for its inclusivity and diversity; the brand boasts 72 colors and sizes from XS to 3X and sets out to make every woman feel fearless.
The brand has also released an exclusive behind-the-scenes video on the development of the collections.
The new products can be found internationally at savagex.com.
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