Ready for Fashion Week?

The film follows a model in the midst of her preparation for the upcoming Fashion Week. The result is a light-hearted, cheerful look at the energy that characterizes Fashion Week and the build-up to it. In the end, it is through concentration and physical and mental well-being that the model is able to prepare herself for the occasion.
The new fashion film embraces the wellness concept launched 20 years ago by Technogym, CNMI's new official wellness partner: a balance between body, mind, and spirit to be achieved through regular exercise, healthy eating, and a positive mental approach. This message leaves behind the purely superficial image linked to fitness and enters into a more holistic and emotional paradigm: from looking good to feeling good. The stars of the show are garments and accessories from a new generation of Italian designers: Arthur Arbesser, Gabriele Colangelo, GCDS, Giannico, Lucio Vanotti, Marco De Vincenzo, Paula Cademartori, Sara Battaglia, Stella Jean e Vivetta, styled by Georgia Tal.

"Be Ready" follows the success of "Start the Buzz", the fashion film presented by the CNMI in February 2018 that won international acclaim including Best Styling at the Canadian Fashion Film Festival, Best Concept at the Australian Fashion Film Festival, PlatinumPrize in the Fashion category at the Muse Awards, and Best Film at Transilvania Shorts