Réard's Grand Return

In 1946, the creative and commercial, genius, Louis Réard, who was committed to the feminine cause, presented his newest creation: a two-piece swimsuit he called the BIKINI. From here, his eponymous brand, Réard, would go on to dress the biggest stars of the day, and to raise the Bikini’s profile to that of an iconic piece, right until the mid-80's.

 30 years later, it is with a nod to its history of French elegance, artisanal savoir-faire, and innovative style that the brand is stepping back into the spotlight, all the while staying true to its core values: innovation, avant-garde and the perfection of luxury. It is in this fashion that Réard presents their unique, modern collection of high-end swimsuits, made up of elegant, seamless pieces. Fitting like a second skin, they enhance the body and provide natural, adjustable support. For this first collection, to be launched May 16th, the brand has joined forces with models Louise Follain and Lila Cardona. The Réard production studio, deep in the heart of Paris, takes inspiration from traditional, artisan techniques to develop timeless, unique pieces with a blend of sophistication and femininity.