Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Retail

Puket (Brazil)

25 April 2018

Launched in 1988 by two brothers, Claudio and Adolfo Bobrow, Puket has been winning the hearts – and feet! – of Brazilians for almost 30 years now.

The brand is famous for its fun loving spirit and has successfully brought this playful atmosphere to its boutiques!

When Puket began they made it their mission surprise consumers and to overthrow the reign of white socks that was dominating the market at that time. Their vibrant colors and quirky patterns have proved to be a recipe for success as they are now one of the leading brands for Brazilian womens legwear.  Over the years the collections have grown to include lingerie, loungewear, accessories and mens. We love the happy atmosphere that has been designed to amuse clients aged from “0 to 100 years old.” Renovated in 2010 by architecture firm Be.bo, Bel Lobo and Bob Neri, the boutique has been created to offer a captivating buying experience in a bubbly and colorful world. The glossy walls painted in acrylic, exposed brick, teak flooring, pine furniture and embedded LED lights all combine with the chairs, bicycles and multicolored ceiling lights to transform the boutique into a playroom. Puket has 160 stores in Brazil, of which 151 are franchises and nine are owned outright, and they have an additional sixteen boutiques internationally. Sixteen million pairs of socks are produced each year in their SaÕ Paulo factory while their distribution center is located in Campo Grande. Puket’s international expansion strategy centers on South America but the Middle East, where the brand has numerous stores, Europe and the United States are also key destinations for the brand!

 

Sales Area: 1130 sq.ft.

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