Pénélope Concept Store (France) 

23 November 2023

FOR THREE GENERATIONS THE PÉNÉLOPE STORE, RUN BY TRUE LINGERIE AND FASHION ENTHUSIASTS, HAS OFFERED THE MAJOR REFERENCE BRANDS IN THE SECTOR. TODAY, WITH A TOTALLY NEW LAYOUT: THE SHOP IS IN FACT CELEBRATING ITS 50TH ANNIVERSARY THIS YEAR!

In a more airy and modern location, transformed into a concept store, Valérie Paret and her daughter Esther provide expert advice and today offer a new shopping experience, divided into different spaces: ready-to-wear, corsetry, nightwear, swimwear and lounge ' wait. The owners have worked hard to offer a careful selection of underwear, beachwear, fashion, jewelery and home decor, dedicated to a demanding clientele in terms of style and quality.

Not far from the historic center, the store is painted black from the walls to the ceilings, and is enlivened by a wooden parquet and designer chandeliers that warm the atmosphere. The waiting room, with its velvet armchairs, adds a touch of elegance to the environment.

The very well-appointed shop window offers a first glance at this extraordinary boutique, arousing curiosity and encouraging discovery. Never short of ideas when it comes to in-store events, Valérie and Esther have a very dynamic approach to customer loyalty and offer numerous fashion shows, especially during the beachwear season.

The brands also contribute to animating the store, collaborating in highly appreciated fitting sessions which here benefit from a further plus: the customer archive, a precious handbook of sizes and individual preferences, with the possibility of creating an online loyalty card. The online sales site allows you to view the new collections and request delivery of purchases directly to your home.
We love.. . the upside-down «E» of the sign logo, a refined reference to the number “3” and to the three generations who gave life and brought innovation to the boutique.

Among the brands Offered

Corset/Large sizes PrimaDonna, Empreinte, Elomi, Love Stories, Janira, Aubade, Chantelle, Triumph, Wacoal, Sloggi, Calida
Nightwear Calida, Senoretta, Ringella, Impetus, Eden Park
Shapewear Wacoal Stockings Le Bourget, Janira
Swim/beachwear Pain de Sucre, Empreinte, Fantasie, Freya, Ysabel Mora Prêt-à -porter Five Jeans, Storiatipic
Sport Antigel, Calida Uomo Eden Park, Impetus, Ringella, Le Bourget, Ysabel Mora, Janira
Accessories Wijck, Lsonge, Carrément Belle
Sales area 120 m2
Number of stores 1 (Saint-Chamond)
E-shop www.penelopelingerie.fr