The Best ofIntima & Swim Edit
24 May 2017
When choosing the location for their latest boutique, Jerry Tommolini and Alessandra Clò opted for the bustling Via San Pietro all’Orto, in the very heart of Meneghino, the city’s luxury shopping quarter. This was a natural choice as well as a strategic one. This move is part of a retail expansion that aims to infiltrate not only the fashion world's key destinations but also the most fashionable swim tourist hotspots both in Italy and abroad.
This is not the brand’s first prestigious opening in 2017; they opened boutiques first in Forte dei Marmi on the 25th March, and then in Ibiza on the 15th April. The new Pin-Up Stars boutiques will join the other stores in outstanding locations such as Saint Tropez, Golfo Aranci, and Mykonos.
Unfolding over a space of 538 sq. ft., the Milan location plays with eye-catching colors and the store's exclusive, patented shapes to create a truly Pin-Up Stars inspired space. The decor, and elements of the design, carry the signature style of Jerry Tommolini, founder, stylist and the spirit of the brand: furniture and upholstery on shiny, gold plexiglass, a series of luxurious, reflective surfaces, and exclusive, high-impact graphics underline the sexy, glamorous and ironic spirit at the heart of the Pin-Up Stars world. Here, this philosophy is displayed in its entirety, with the three collections Pin-Up Stars, Agogoa and Poisson d’Amour by Chiara Biasi all exhibited in the store, whether on hangers or as part of a complete look from the current season!
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