Parfait Expands into Swimwear with New Lingerie and Swim Line

Parfait's exciting new sister line, MOD by Parfait will debut with lingerie as well as swimwear, marking an exciting new market expansion for the brand. The line is being introduced with four lingerie collections and three swim collections for SS18 and will hit retailers beginning late January 2018. We can expect to see new lingerie collections bi-annually and new swim to be introduced annually for the Spring/Summer season. MOD by Parfait covers an extensive size range offering from A to F cups, 32-40 bands and XS to 2XL bottoms in lingerie and bra-sized swimwear from A to DD cup, 32-38 bands and XS to XL bottoms.

The four lingerie collections are lead by Modern: a sleek collection of everyday basics inspired by sporty styling; Sweetheart: a romantic range complete with feminine, heart-trimmed lace in irresistible colors; Butterfly: a supportive collection inspired by the beauty of nature available in a bold butterfly print; and Tattoo: a decadent collection offering two new silhouettes with luxe satin detail and exquisite embroidery sure to delight.


Inspired by global wanderlustMOD’s swimwear range expands over: Flair, a 50s-inspired One-Piece in sleek black or a beautiful tropical floral print; Bold: a daring collection of flattering styles with flirty cut-outs and adjustable ties; and Divine: a supportive range featuring supportive swimwear separates with slimming, vertical piping in two color choices of black/bright rose or colorful ethnic texture/white.